Case study
Healthcare foundation
Scope of work: brand & marketing strategy
Having developed a new brand strategy for an impactful but little-known healthcare foundation in the US, a Washington DC-based agency then brought me in to translate the brand into an actionable marketing and communications plan. Working with the client to understand their key audiences and objectives for each, I developed a detailed integrated strategy that incorporated content marketing, social media, email, outreach, events and PR. The client was so happy with the thorough work that the agency has now been retained to implement the strategy.
“Rebecca is amazing to work with. She's thorough, punctual, and brings tremendous value to all the work that she does. She's a great strategist that will go above and beyond the clients requests.”
– Agency Owner