Case studies
National community development organisation
Scope of work: research, facilitation, brand strategy
Developing an insight-led rebranding strategy is enabling this community development organisation expand its reach and deepen its impact across the US. View Case study >
Renowned paediatric hospital
Scope of work: research, facilitation, brand strategy
Extensive stakeholder research assisted this healthcare provider with branding decisions around a newly acquired facility. View case study >
Government-funded sustainability non-profit
Scope of work: research, brand & marketing strategy, facilitation
My research findings enabled me to develop a new brand-aligned information architecture that allowed for growth and flexibility, and audience-focused content strategy for their website. View Case study >
Higher education school for lifelong learning
Scope of work: research, brand & marketing strategy
In partnership with a Chicago-based agency, we developed a three-phase approach to deepen engagement with the school’s base, retain loyalty, and attract new learners. View case study >
High-impact healthcare foundation
Scope of work: brand & marketing strategy
An agency based in Washington DC hired me to develop an actionable marketing and communications plan for a little-known healthcare foundation. The strategy incorporated content marketing, social media, email, outreach, events and PR. View case study >
Groundbreaking green tech start up
Scope of work: research, brand strategy
Alongside a Chicago-based agency, I carried out research on the technology, sector, competitive landscape, and target markets. This enabled us to develop the brand strategy for the start up, including definition, positioning and messaging. View case study >