Renowned paediatric hospital

Scope of work:
research, facilitation, brand strategy

A leading national children’s hospital based in DC acquired a subacute facility to serve paediatric patients with complex medical needs, expanding their patient reach. Following operational integration, the next challenge facing the hospital was if and how they should integrate the public facing brands. I worked with the client to help define the problem, which was much more complex than initially appeared due to internal sensitivities and government regulatory involvement. I designed and executed a mixed methodology approach, conducting in-depth interviews, facilitating focus groups, and deploying an online survey to diverse internal and external stakeholders. Having analysed and synthesised the full research, I produced an insights and recommendations report that will now form the basis of their future brand strategy. My partner agency is in discussions for part two of this project.